What is Amazon Seller Feedback?

Amazon Seller Feedback is a rating system that allows customers to rate and provide feedback on their experience with Amazon sellers. It is a crucial component of the Amazon marketplace that enables sellers to maintain their reputation and improve customer satisfaction. The feedback score is an essential tool for customers to choose a trustworthy seller and for sellers to showcase their credibility.

Where can you find it?

1. Directly click on the link here: https://sellercentral.amazon.com/feedback-manager/index.html
2. You can navigate one your Amazon Seller Central Account. Toggle the Hamburger icon -> Click on Performance -> Click Feedbacks (Bookmark it so you can check it frequently!)

Why is it important?

Maintaining a high Seller Feedback score is essential for sellers as it helps them build a positive reputation and increase sales. Positive feedback shows that customers are satisfied with the seller's products and services, making them more likely to return for future purchases. Additionally, Amazon uses the Seller Feedback score as a key factor in determining a seller's eligibility for the Buy Box, which is an important feature that allows sellers to win the "Add to Cart" button on the product detail page. This also plays a major role in the ability to rank on Amazon.

What happens if Seller Feedback score is very low?

If a Seller Feedback score is very low, it can have a significant impact on a seller's ability to attract customers and generate sales. A low score can signal to customers that a seller is unreliable or provides poor customer service, leading to a loss of potential sales. It can also result in Amazon taking action against the seller, such as suspending their account or removing their ability to sell certain products.

To maintain a high Seller Feedback score, sellers should prioritize providing excellent customer service and ensuring that their products meet customer expectations. They should respond promptly to customer inquiries and complaints, offer refunds or replacements when necessary, and provide accurate and detailed product descriptions.

How to remove Amazon Seller Feedback?

If a seller receives negative feedback, they can take steps to remove it or mitigate its impact. If the feedback is inaccurate or violates Amazon's policies, sellers can request its removal through the Seller Central. Here: https://sellercentral.amazon.com/feedback-manager/index.html

‍Additionally, sellers can respond to negative feedback publicly, explaining the situation and offering solutions to address the customer's concerns. This approach can demonstrate a seller's commitment to customer satisfaction and may help to mitigate the negative impact of the feedback.

NOTE: It is important to act promptly on any negative feedback received as any feedback beyond the 90-day threshold will remain on your Amazon account permanently

Sum up

Amazon Seller Feedback is a critical component of a seller's success in the Amazon marketplace. By maintaining a high feedback score, sellers can build a positive reputation, attract more customers, and increase sales. It is essential for sellers to prioritize providing excellent customer service, responding promptly to inquiries and complaints, and ensuring that their products meet customer expectations. Through careful management of Seller Feedback, sellers can build a thriving business on Amazon, one that prioritizes customer satisfaction and establishes a lasting reputation for quality and reliability.